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See our full lineup of vehicles and find the one that best fits you.

2026 Kia Sportage

Made to Do More

Step into a confidence-inspiring vehicle that packs big design, technology and versatility in a small SUV. Whether you’re a winter weather warrior or simply expect the unexpected, Sportage was built to keep you confident and comfortable.

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Welcome to Ed Morse Kia Rolla - proudly Serving Jefferson City and Springfield

Ed Morse Kia Rolla has your back, and we are proud to serve Rolla, St. James, Cuba, St. Robert and all communities around. Our huge inventory, great prices and personal customer service is sure to impress. Explore our inventory online 24/7 or visit our beautiful showroom! Here you will find a pristine selection of new, pre-owned and certified pre-owned Kia models. We have the perfect vehicle for every budget and style. With a dedicated financing department onsite, we can help you get the perfect lease or auto loan you need. In addition to our awe-inspiring inventory, we also have a Kia certified service center onsite for all your automotive needs. Our team of certified master service technicians work on all vehicle makes and models. From major repair to routine maintenance, we do it all. Schedule your next visit using our handy online appointment form or call one of our specialist today! Find out what it means to be backed by Morse today!

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Why Choose Ed Morse Kia Rolla?

At Ed Morse Kia Rolla, we’re proud to serve drivers from Rolla and surrounding communities with a commitment to honesty, professionalism, and exceptional service. As part of the Ed Morse Automotive Group—one of the largest family-owned dealer networks in the country—we bring decades of experience and a customer-first philosophy to everything we do.

  • Friendly, Experienced Team: Customers consistently praise our staff for being courteous, knowledgeable, and easy to work with
  • Community-Focused Values: As a family-run dealership, we believe in building long-term relationships and giving back to the communities we serve
  • Latest Kia Models Available: Explore a full lineup of new Kia vehicles including the EV9, Telluride, K4, Sportage, and more—all ready for test drives and tailored financing
  • Wide Selection of Used Cars: Choose from a diverse inventory of pre-owned vehicles, including certified Kia models and other trusted brands, all inspected for quality and value
  • Fast and Reliable Service: From oil changes to diagnostics, we offer prompt scheduling and efficient turnaround times
Ed Morse Kia Rolla

New Kia Vehicles for Every Lifestyle

At Ed Morse Kia Rolla, we believe your next car should be more than just transportation—it should be a statement. Explore our full lineup of brand-new Kia models, including the bold Telluride, the tech-savvy EV6, and the versatile Sportage. Whether you're commuting through Rolla or planning weekend escapes across Missouri, our new inventory offers cutting-edge safety features, fuel-efficient performance, and sleek design.

  • Compact & Efficient: Kia Forte and Soul are perfect for city driving with great MPG and smart tech.
  • Family-Friendly SUVs: Telluride, Sorento, and Sportage offer spacious interiors, AWD options, and advanced safety features.
  • Electric & Hybrid Options: EV6 and Niro EV deliver long-range performance, fast charging, and eco-conscious design.
  • Sporty & Stylish: K5 and Stinger bring turbocharged power, premium interiors, and head-turning looks.

Enjoy unbeatable value with transparent pricing, exclusive monthly offers, and financing solutions tailored to fit your budget—making your next vehicle purchase smooth, smart, and satisfying.

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Shop Reliable Used & Certified Pre-Owned Kia Vehicles in Rolla

Discover exceptional value without compromise in our selection of pre-owned and Kia Certified Pre-Owned vehicles. Each model is meticulously chosen to meet stringent standards of quality, reliability, and affordability. From efficient sedans to versatile SUVs, every vehicle undergoes a comprehensive inspection and is offered with clear, upfront pricing—ensuring confidence in every purchase.

  • Wide Selection: Choose from dependable used cars, trucks, and SUVs across multiple brands.
  • Certified Confidence: Kia Certified Pre-Owned models include multi-point inspections and extended warranty coverage.
  • Budget-Friendly Options: Competitive pricing and flexible financing make it easy to drive home a great value.
  • Trade-In Made Simple: Get top dollar for your current vehicle with fast, online appraisal tools.
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Automotive Service Center

Expert Kia Service and Maintenance You Can Trust

Keep your Kia performing at its best with certified service from the professionals at Ed Morse Kia Rolla. Our factory-trained technicians specialize in Kia vehicles and use genuine OEM parts to ensure every repair meets the highest standards of quality and safety. Our Rolla service center is equipped to work on a variety of other makes and models as well.

  • Routine Maintenance: Oil changes, tire rotations, brake inspections, and more—all performed with precision and care.
  • Advanced Diagnostics: State-of-the-art equipment to quickly identify and resolve issues before they become costly repairs.
  • Genuine Kia Parts: OEM components designed specifically for your vehicle, backed by warranty and reliability.
  • Convenient Scheduling: Book your service online, enjoy flexible appointment times, and relax in our comfortable waiting lounge.

Whether you're in Rolla, Jefferson City, Springfield, or anywhere in Central Missouri, trust Ed Morse Kia Rolla to keep your vehicle running smoothly—mile after mile.

Schedule a Service Appointment

Monday 9:00AM - 6:00PM
Tuesday 9:00AM - 6:00PM
Wednesday 9:00AM - 6:00PM
Thursday 9:00AM - 6:00PM
Friday 9:00AM - 6:00PM
Saturday 9:00AM - 5:00PM
Sunday Closed
Monday Closed
Tuesday 7:00AM - 6:00PM
Wednesday 7:00AM - 6:00PM
Thursday 7:00AM - 6:00PM
Friday 7:00AM - 6:00PM
Saturday 8:00AM - 5:00PM
Sunday Closed
Monday Closed
Tuesday 7:00AM - 6:00PM
Wednesday 7:00AM - 6:00PM
Thursday 7:00AM - 6:00PM
Friday 7:00AM - 6:00PM
Saturday 8:00AM - 5:00PM
Sunday Closed
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