Welcome to Ed Morse Kia Rolla - proudly Serving Jefferson City and Springfield

Why Choose Ed Morse Kia Rolla?

At Ed Morse Kia Rolla, we’re proud to serve drivers from Rolla and surrounding communities with a commitment to honesty, professionalism, and exceptional service. As part of the Ed Morse Automotive Group—one of the largest family-owned dealer networks in the country—we bring decades of experience and a customer-first philosophy to everything we do.

• Friendly, Experienced Team: Customers consistently praise our staff for being courteous, knowledgeable, and easy to work with
• Community-Focused Values: As a family-run dealership, we believe in building long-term relationships and giving back to the communities we serve
• Latest Kia Models Available: Explore a full lineup of new Kia vehicles including the EV9, Telluride, K4, Sportage, and more—all ready for test drives and tailored financing
• Wide Selection of Used Cars: Choose from a diverse inventory of pre-owned vehicles, including certified Kia models and other trusted brands, all inspected for quality and value
• Fast and Reliable Service: From oil changes to diagnostics, we offer prompt scheduling and efficient turnaround times

New Kia Vehicles for Every Lifestyle

At Ed Morse Kia Rolla, we believe your next car should be more than just transportation—it should be a statement. Explore our full lineup of brand-new Kia models, including the bold Telluride, the tech-savvy EV6, and the versatile Sportage. Whether you're commuting through Rolla or planning weekend escapes across Missouri, our new inventory offers cutting-edge safety features, fuel-efficient performance, and sleek design.

• Compact & Efficient: Kia Forte and Soul are perfect for city driving with great MPG and smart tech.
• Family-Friendly SUVs: Telluride, Sorento, and Sportage offer spacious interiors, AWD options, and advanced safety features.
• Electric & Hybrid Options: EV6 and Niro EV deliver long-range performance, fast charging, and eco-conscious design.
• Sporty & Stylish: K5 and Stinger bring turbocharged power, premium interiors, and head-turning looks.

Enjoy unbeatable value with transparent pricing, exclusive monthly offers, and financing solutions tailored to fit your budget—making your next vehicle purchase smooth, smart, and satisfying.

Shop New Kia

Shop Reliable Used & Certified Pre-Owned Kia Vehicles in Rolla

Discover exceptional value without compromise in our selection of pre-owned and Kia Certified Pre-Owned vehicles. Each model is meticulously chosen to meet stringent standards of quality, reliability, and affordability. From efficient sedans to versatile SUVs, every vehicle undergoes a comprehensive inspection and is offered with clear, upfront pricing—ensuring confidence in every purchase.

• Wide Selection: Choose from dependable used cars, trucks, and SUVs across multiple brands.
• Certified Confidence: Kia Certified Pre-Owned models include multi-point inspections and extended warranty coverage.
• Budget-Friendly Options: Competitive pricing and flexible financing make it easy to drive home a great value.
• Trade-In Made Simple: Get top dollar for your current vehicle with fast, online appraisal tools.

Shop Used Cars

Expert Kia Service and Maintenance You Can Trust

Keep your Kia performing at its best with certified service from the professionals at Ed Morse Kia Rolla. Our factory-trained technicians specialize in Kia vehicles and use genuine OEM parts to ensure every repair meets the highest standards of quality and safety. Our Rolla service center is equipped to work on a variety of other makes and models as well.

• Routine Maintenance: Oil changes, tire rotations, brake inspections, and more—all performed with precision and care.
• Advanced Diagnostics: State-of-the-art equipment to quickly identify and resolve issues before they become costly repairs.
• Genuine Kia Parts: OEM components designed specifically for your vehicle, backed by warranty and reliability.
• Convenient Scheduling: Book your service online, enjoy flexible appointment times, and relax in our comfortable waiting lounge.

Whether you're in Rolla, Jefferson City, Springfield, or anywhere in Central Missouri, trust Ed Morse Kia Rolla to keep your vehicle running smoothly—mile after mile.

Schedule a Service Appointment

ADVERTISED PRICE. The advertised price is the total price a consumer pays for the vehicle and includes all dealer-imposed fees and charges. The advertised price may reflect publicly available manufacturer incentives that are offered to all consumers without qualification (for example, general consumer cash rebates). The advertised price excludes only: (i) applicable sales tax; (ii) tag, title, and registration fees; and (iii) other government-imposed charges. See the state-specific disclosures below for the components of the pre-delivery service fee and other dealer fees included in the advertised price.

CONDITIONAL INCENTIVES NOT INCLUDED. The advertised price does not reflect conditional manufacturer or dealer incentives. Conditional incentives are available only to consumers who meet eligibility requirements and are shown separately on each vehicle’s detail page. Examples include educator, military, first responder, college graduate, lease loyalty, conquest, trade assistance, and incentives conditioned on financing with a specific lender (for example, Cadillac Financial, Ford Credit, GM Financial, and other captive lenders). Not all consumers will qualify. See each vehicle’s detail page, or contact the dealership, for applicable conditional incentives and eligibility terms for which you may qualify.

IN-TRANSIT VEHICLES. Vehicles identified as “In Transit” are en route to the dealership and not yet available for physical inspection. Estimated arrival dates are approximate and are subject to carrier and manufacturer schedules. The advertised price applies to the vehicle as equipped upon arrival. Availability is not guaranteed; an In-Transit vehicle may be sold before it reaches the dealership.

DEALER-INSTALLED ACCESSORIES. Any dealer-installed accessories or options present on an advertised vehicle are included in the advertised price. Customers who do not want a particular accessory may discuss options with the dealership at the time of purchase.

INVENTORY ACCURACY. The dealership updates its inventory regularly. A brief delay may occur between the sale of a vehicle and the removal of its listing. While every reasonable effort has been made to ensure the accuracy of the information on this site, the dealership is not responsible for data entry errors or typographical omissions. Please contact the dealership to confirm the availability and pricing of any specific vehicle.

PRICING ERRORS AND OMISSIONS. The dealership endeavors to ensure the accuracy of advertised prices. If, as a result of a typographical error, a data feed error, or a third-party vendor error, a vehicle is advertised at a price that is materially lower than the correct price, the dealership reserves the right to correct the error and will promptly notify any consumer who has submitted an inquiry or offer based on the erroneous price. A correction of a good-faith pricing error is not a change to the advertised price. The corrected price is the advertised price from the time of correction forward.

PRICING UPDATES. Advertised prices reflect the dealership's pricing as of the date of publication. Used vehicle prices are reviewed and updated periodically based on market conditions, including market valuation data such as Manheim Market Report. New vehicle prices may be updated based on changes to manufacturer pricing, manufacturer incentives, or supply conditions. An advertised price will be honored from the date of publication for a period of five days, or until a new price for the same vehicle is published, whichever occurs first. After that period, the dealership may publish an updated price for the same vehicle. The dealership commits to honoring any unexpired advertised price.

VEHICLE IMAGES, FEATURES, AND SPECIFICATIONS. Vehicle photographs may be stock images and may not depict the actual vehicle. Accessories, colors, and equipment may vary from the images shown. Vehicle features and specifications (including equipment, options, and technical data) are provided by the manufacturer and third-party sources and are believed to be accurate as of the time of publication; the dealership does not independently warrant the accuracy of such manufacturer or third-party data. Consumers should verify the specific features and equipment of any vehicle with the dealership before purchase.

EPA FUEL ECONOMY DATA. Displayed fuel economy ratings are based on EPA estimates. Use for comparison purposes only. Actual mileage will vary based on driving habits, vehicle maintenance, driving conditions, battery pack age and condition (for hybrid and electric models), and other factors.

TEXT MESSAGE CONSENT. By submitting my cell phone number to the Dealership, I agree to receive text messages and phone calls, which may be recorded and/or sent using automated dialing equipment or software, from Ed Morse [DEALERSHIP NAME] in [DEALERSHIP CITY] and its affiliates, unless I opt out of such communications. Consent to be contacted is not a requirement to purchase any product or service, and I may opt out at any time. I agree to pay my mobile service provider’s text messaging rates, if applicable.

STATE-SPECIFIC FEE DISCLOSURES The following discloses the components of the advertised price for each state in which the Ed Morse dealerships operate. The listed pre-delivery service fees and other dealer fees are included in the advertised price. Sales tax, tag, title, registration fees, and other government-imposed charges are not included in the advertised price.

ARIZONA. Pre-delivery service fee of $199.50.

COLORADO. Pre-delivery service fee of $349 for new vehicles and $489 for pre-owned vehicles.

FLORIDA. Pre-delivery service fee of $999.00 ($589 at Teddy Morse’s Daytona Harley-Davidson); Private Tag Agency Fee of $98; and Electronic Registration Filing Fee of $199.75.

ILLINOIS. Pre-delivery service fee of $299 (Ed Morse Ford Red Bud; Ed Morse Chevrolet GMC Red Bud; Ed Morse Chrysler Dodge Jeep Ram New Athens); $320 (Ed Morse Chevrolet GMC Kewanee); $358 (Ed Morse Chrysler Dodge Jeep Ram Kewanee); $367.70 (Ed Morse Ford Geneseo).

IOWA. Pre-delivery service fee of $180.00 ($179.00 at Porsche Des Moines).

MISSOURI. Pre-delivery service fee of $399.00 ($299.00 at Ed Morse Kia Rolla; $249 at Ed Morse Powersports).

TEXAS. Pre-delivery service fee of $225.00 ($199.85 at Teddy Morse’s Cowboy Harley-Davidson Austin; Teddy Morse’s Cowboy Harley-Davidson Alamo City; Teddy Morse’s Cowboy Harley-Davidson Beaumont; and Teddy Morse’s Cowboy Powersports).

OKLAHOMA. Pre-delivery service fee of $238.00.